SB License Application 2017

Smokey Bear Licensing Program

Become A Licensee

Be a part of the Smokey Bear Licensing Program. We accept applications and new licensees throughout the year. Follow the steps below to join our growing group of licensees!

The Process

The Metis Group LLC, as the program manager and licensing agent for the Smokey Bear Licensing Program, will work with you to complete and move your application through to execution. Below is an overview of the process to become a Smokey Bear Licensee. If you have questions, please call our offices at 202.822.5080 or email us at

Licensing Process

  1. Review the application. A Word and PDF version are provided here and below.
  2. If you have any questions, please contact The Metis Group LLC.
  3. Complete the application. Provide as much detail as possible.
    1. Discuss how your product will help to promote wildfire education.
    2. State the ownership and location of your business.
    3. Provide any other information or images that will assist to describe your company, products and ability to place merchandise for sale.
    4. Please sign the application, electronically or with actual signature.
  4. Send the completed application to The Metis Group.
    1. Email to:
    2. Fax it to: 202.822.5082
    3. Mail it to: The Metis Group LLC
  5. The Metis Group will contact you to discuss the application and any questions.
  6. The Metis Group will forward the completed application to Forest Service for approval.
  7. Upon approval, you will be notified.
    1. If approval is still in question, The Metis Group will speak with you to obtain any additional information needed to gain approval.
    2. If approval is obtained, you will be notified.
  8. The draft license will be provided for your review.
  9. The completed license will be sent to you for signature. Complete and return to The Metis Group LLC.
  10. Forest Service counter-signs the license. All parties are provided the fully executed license.

Congratulations! You are now an official Smokey Bear Licensee!

The Application

Please click on the link below for the application to become a Smokey Bear Licensee.


If there are any questions about the application or the approval process, please contact The Metis Group LLC to discuss.

T: 202.822.5080

Smokey Bear Licensing Program

Smokey BearThe Metis Group represents the Smokey Bear Licensing Program for the U.S. Department of Agriculture, Forest Service. Smokey Bear is America’s original wildfire prevention icon and has been our national symbol for wildfire prevention since 1943.

Through Smokey’s message of “Only You Can Prevent Wildfires”, he has integrated into all elements of our culture. Smokey is evergreen. He is known, respected and recognizable.

Find information to become a Smokey Bear Licensee through the following resources:

Program Website







SmokeyBear Licensing Program
c/o The Metis Group LLC
1900 M Street NW
Washington DC 20036

Download the PDF for the Smokey Bear Licensing Application and the Smokey Bear Fact Sheet.

Contact the Woodsy Owl Licensing Program

There are several ways to contact The Metis Group as the program manager for the Woodsy Owl Licensing Program.

Our offices are open from 8:30 AM t 6:00 PM Monday to Friday. We check the email daily and throughout the day.







Woodsy Owl Licensing Program
c/o The Metis Group LLC
1900 M Street NW, Suite 400
Washington DC 20036

Visit our company website for additional information about The Metis Group and our work with Woodsy Owl.


SB License Application 2017SB License Application 2017SB License Application 2017