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Licensee News
Smokey Bear is going to be joining other PSA icons, including McGruff the Crime Dog, Rosie the Riveter and Vince & Larry (the Crash Test Dummies), for a special appearance on the plaza at The Today Show on the morning of Monday, Feb. 13th. The appearance is in celebration of the Ad Council’s 70th birthday. Look out for him between 7 and 9 a.m. ET on NBC!
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"Happy Birthday Woodsy Owl! Congratulations on 40 years of environmental conservation education".
Smokey Bear has made it into Retail Merchandiser Magazine | read more
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Quadra Productions, Inc. (QPI) has been granted use of Smokey Bear images, historic posters and public service advertisements in one or more episodes of "Wheel of Fortune" including reruns in all media, worldwide in perpetuity during its "National Parks, Outdoor Adventures and "'Gone Fishin'" theme weeks (the "Program").
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For 8 years Retro has been setting licensed cycling apparel to a world wide market. In 2009 the company decided it wanted to develop a product with a Green message: Conserving US National Forests. That's when Retro approached The Metis Group to discuss a Smokey Bear cycling jersey for men and women. Retro is proud to be in a 3 year license agreement with The Metis Group and to carry this vital message with it's award winning products.